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The follow-up singles, " Oh My God" and " I Drink Wine", charted in the UK chart's top five simultaneously with it. The song is about falling in love in a long-distance relationship and the excitement that comes with it. On 4 November, Consequence reported that the production of vinyls for 30 had contributed to "a major delay" in the vinyl industry. We use cookies to give you the best possible experience on our site, provide personalised content and advertising, analyse our traffic, and ensure you see more of what you love.

The song is about a partner who is not willing to move on from his previous relationship and lets it cloud his current one.Unlike 25, 30 was made available on streaming services the same day as its release on physical formats. The next day, Adele officially announced a 15 October release for the album's lead single, " Easy On Me", with a clip of its music video on her social media accounts.

CNN reported that 30 contributed largely to rise of both vinyl sales and CD sales, and they were reported to be up for the first time in 17 years. Referencing dating post-divorce, Adele wrote the song inspired by her first time flirting after her split with Konecki. During the conception of her third studio album, 25 (2015), Adele wrote enough material for what she believed could be three or four albums. On 18 October 2020, Adele confirmed she would be hosting the 24 October episode of Saturday Night Live, reinvigorating fans' hope that new music would be imminent. On the weekend of 1 October, a series of advertising hoardings and projections displaying the number "30" appeared in various locations across the globe, with reports that it could be tied to Adele's forthcoming studio album, 30.On 13 October 2021, Adele officially announced the album title as 30 and 19 November 2021 as the release date. debuted at number one in Germany, and with "Easy on Me" being at number one on the German Top 100 Singles chart, Adele became the first female artist to occupy the number one slots on the single and album charts thrice there simultaneously. The album's fourth track, "Cry Your Heart Out" is an uptempo piano-driven song, contrasting with its lyrics about depression and anxiety, but also the feeling of relief.

Neil McCormick of The Daily Telegraph believed it features "powerhouse" songs, "intense" emotions and "bravura" performances. was the best-selling album of 2021 worldwide, topping the Global Album All-Format Chart, Global Album Sales Chart, and the newly created Global Vinyl Album Chart. In the UK, it achieved the highest first-week sales for any album by a female artist since Adele's third studio album, 25 (2015). The album was nominated for two Grammy Awards, including Album of the Year, and it won the Brit Award for British Album of the Year at the Brit Awards 2022, making Adele the first solo artist in history to win the award three times.Spotify removed the "shuffle" button for its Premium users as Adele proposed and commented that "Our art tells a story and our stories should be listened to as we intended. Adele received criticism for this, however, subsequent reports stated it "probably wasn't [Adele's] fault". Adele also announced a Las Vegas concert residency, Weekends with Adele, which was initially scheduled to begin on 21 January 2022 and run for 24 concerts. Adele's sum of chart entries rose from 14 to 25, tying her with Billie Eilish as the female artist with the third-most entries on the chart in 2021. Hear Adele's Raw, Recorded Conversations About Divorce with Son Angelo on Devastating 30 Track 'My Little Love' ".

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